October 26, 2006
FOR IMMEDIATE RELEASE: Contact Doug Smith
Prime Play signs exclusive
worldwide license agreement with KoalaPlay Group for Ballocity
Interactive Ball Play.
Prime Play by Whitewater is pleased to announce the signing of an
exclusive worldwide license agreement with KoalaPlay Group of
Denver, Colorado for its BallocityTM product line. The patented
interactive ball play sets a new standard in family entertainment
by engaging users in an exciting interactive environment filled
with thousands of foam balls. KoalaPlay group will retain their
Interactive Ball Play intellectual property rights and continue to
manufacture, market and sell their “Foam Factory” Interactive Ball
Play product line.
“Today’s agreement is significant for both companies and more
importantly, represents a win for our customers. This is a proven
product that when integrated with our current product line creates
an environment that is fun, not only for the children but the
entire family. It is truly a family fun experience,” said Doug
Smith, Vice President & General Manager of Prime Play.
BallocityTM has been creatively designed with unique interactive
features to provide the ideal opportunity for families to interact
and expand their imagination. Various kid-friendly mechanisms
including blasters, catapults, conveyors and buckets propel, throw,
raise, vacuum and dump up to 50,000 foam balls throughout the
attraction. Complementary activities such as slides, rotating
crawls spaces, geysers and moving targets create a complete dynamic
setting for hours of fun. BallocityTM systems create high
enthusiasm and return visits, significantly influencing an
entertainment venues attendance and profitability.
About
Prime Play by Whitewater:
Prime Play (www.primeplay.com) is a major manufacturer and
installer of indoor and outdoor themed modular play systems since
1993. With installations in over 60 countries, you will find Prime
Play products within theme parks, family entertainment centers,
restaurants and any place that is associated with families. Prime
Play is a division of Whitewater West Industries
(www.whitewaterwest.com), the leading designer and manufacturer of
waterpark attractions, whom acquired Prime Play in 2001.
About
KoalaPlay Group and Koala Corporation:
KoalaPlay Group (www.koalaplaygroup.com) is the
full-service commercial play design and development division of
Koala Corporation that integrates the company’s industry-leading
commercial play equipment product lines: Water Play and Foam
Factory Interactive Ball Play attractions.
Founded in 1986, Koala Corporation (www.koala-corporation.com) is
an integrated provider of products and solutions designed to help
businesses become “family friendly” and allow children to play
safely in public. Koala’s strategic objective is to address the
growing commercial demand for safe, public play environments for
children, as well as products and solutions that help businesses
create family-friendly atmospheres.
For additional information, please contact:
Doug Smith / VP & General Manager
Prime Play by Whitewater KoalaPlay Group
Tel: 1-604-526-7529 Ext.106 Tel: 1-303-539-8406
E-mail: dsmith@primeplay.com
http://www.primeplay.com/
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